designer To make a statement, Bollywood stars often rely on floor-sweeping ballgowns and embroidered saris, as expected. But leave it to the young generation of leading ladies to up the ante. Stars including Alia Bhatt, Ananya Panday, Tara Sutaria and Janhvi Kapoor are more experimental with their sartorial choices, making way for a new band of lesser-known designer brands from across the world.
With their styling teams busy scouting fresh talent and introducing new styles to their audience, no one takes fashion risks like the debutantes and budding names in the business. From urban streetwear labels to feminine ready-to-wear brands, there is plenty to expand your horizons. Whether you love party dresses like Panday’s Oh Polly and Galia Lahav creations, or have a penchant for statement heels like Public Desire’s worn Kapoor and Bhatt, take a look at the brands that have caught our attention and let these inspire your next shopping spree.
1. I Love Pretty
The independent American label, founded by designer Juan Yang, is known for its bold silhouettes and accessories. Ananya Panday picked two dresses from their spring/summer 2020 collection—an ivory mini dress with sheer statement sleeves and an off-shoulder number with a puffy neckline—for separate occasions. Tara Sutaria was also spotted in a party-ready blazer set by the label.
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2. Oh Polly
The global ready-to-wear label can be easily recognised by its bodycon dresses, ultra-feminine details like ruching and a contemporary colour palette. Disha Patani picked the label’s crop top + asymmetrical skirt set for her film’s screening. Oh Polly is often the name behind Panday’s striking neon outfits and bombshell dresses.
If you don’t like skipping out on trends, look no further than Appapop. With spunky separates, jumpsuits and dresses populating each collection, it’s no surprise that the Mumbai-based ready-to-wear brand is part of many celebrity wardrobes. While Kiara Advani and Alia Bhatt styled the frayed cropped denim jacket in two contrasting ways. Sara Ali Khan, Bhumi Pednekar and Sayani Gupta among other style influencers will inspire your looks.
For elevated streetwear-inspired outfits, this Dubai-based brand can be seen emerging as a new celebrity-favourite. Alaya F picked a draped top and leather shorts for promotions and Shraddha Kapoor fittingly stepped out in a monogrammed bodysuit and pleated skirt for her dance film’s tour.
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Anugrah Chandra’s contemporary Indian label Koai uses traditional printing techniques to detail coordinated sets, breezy maxi dresses and saris. Outfits picked by Sayani Gupta, Diana Penty and Sonakshi Sinha only show a part of the brand’s bohemian-inspired silhouettes and eclectic prints. Also seen on Dia Mirza, Kajol and Priyanka Chopra, Koai deserves to be a part of your resort wear wish list.
6. Public Desire
The fashion-forward footwear label has been part of most celebrity wardrobes: think Alia Bhatt, Ananya Panday, Janhvi Kapoor, Alaya F among many others. A go-to for celebrity stylists, the brand offers an on-trend range of metallic, tie-up, neon and clear sandals to round off any look.