Fantasy, inclusivity and gender-neutrality are just some of the tenets that inform creative director Alessandro Michele’s vision for Gucci. Now, for the first time ever, the Italian luxury house is launching an all-sustainable collection, Gucci Off The Grid using only recycled, organic, and sustainably sourced materials.
A large part of the collection is designed using Econyl—a regenerated nylon made from abandoned fishing nets and gear left salvaged from the oceans—which the brand first began to use in 2016.
The debut collection comprises ready to wear outerwear, pants, tote bags, backpacks, mini bags, footwear and other accessories. The rest of the line-up is crafted from other conscious materials such as metal-free tanned leather, recycled polyester thread and linings, recycled brass and gold, and solvent-free adhesives. Beyond the implementation of sustainable raw materials, the brand has also incorporated low-impact alternatives to sourcing, manufacturing and distribution to reduce carbon emissions, as part of its annual carbon-neutral commitment.
As part of Gucci Circular Lines—the house’s initiative for circular production—Michele’s new visual narrative envisions a closer interaction with nature amid a skyline lined with high-rises. Starring an ensemble cast of Academy Award-winning actor Jane Fonda, Grammy-winning musician Lil Nas X, musicians King Princess and Miyavi, and environmentalist David Mayer de Rothschild, the campaign film follows them building a rustic treehouse—and looking forward to a greener beginning.
“The collection is the result of teamwork; everybody brought something to it. And in the campaign, too, there is this idea of dialogue among people building something new. I imagined that we could build a treehouse in a city centre, all together, like kids playing in the park. Because all of us need to build this house or to find out that our planet exists, even where it seems it’s not there, or it’s far away,” elaborates Michele on his vision.