The mounting toll on the environment, exploitative wage systems, and a need to preserve age-old crafts—the reasons for making the switch to sustainable fashion are multiple and compelling. However, price can serve as a deterrent for many who looking to make the change to a more ethical wardrobe. sustainable

The price tag on a sustainably-produced garment with fair wages for labour can often be much bigger compared to an off-the-rack, mass-produced design, causing the perception that sustainable fashion caters only to an exclusive clientele. However, in ensuring that every garment produced has minimal impact on the environment, several factors come into play that ultimately affect the pricing of a product. Ahead, industry insiders take us through the factors that influence how a sustainable garment is priced.

The relation between pricing and sustainable fashion

“Sustainability is a value system of something you believe in,” says Ruchika Sachdeva, founder and creative director of Bodice. The notion is seconded by Ayesha Barenblat, the mind behind non-profit organisation and fashion watchdog, Remake. “A sustainably made and priced garment reflects a brand’s dedication to reducing their impact on the environment and the makers as well,” she says. If sustainable fashion is considered expensive, it is only against the context of fast fashion that has conditioned a generation of shoppers to expect throwaway prices, she believes. “A garment maker once told us, ‘The price reflects the exploitation’. Fast fashion’s rock-bottom prices have kept a generation of young women, mostly based in South Asia, trapped in a cycle of poverty,” she adds.

Related:- Can your choice of clothes inspire you to work out?